Convenience store operators have long sought to create a frictionless customer experience. Fine-tuning the shopping experience to make it faster, easier, and more enjoyable makes for satisfied customers and keeps them coming back. To that end, today’s C-Store operators are adding more and more food options, bigger refrigerators, more pumps and other options for customers.
Technology has played a key role in creating positive encounters with customers. For this reason, more and more C-Store operators are making big investments to create a great retail environment that drives business and delivers a top-notch experience. This can be quite expensive. A C-Store operator could spend tens of thousands of dollars adding new functionality and upgrading existing systems, chasing the ultimate goal of customer satisfaction and repeat business. Surprisingly though, many operators miss a vital, yet inexpensive step when installing new equipment – surge protection.