System failure, loss of customer confidence, and frequent system repairs caused by unaddressed voltage irregularities can damage your brand and lead to lost business. Bad reviews also spread quickly both online and by word of mouth, hurting your business in the long-run. On the other hand, installers offering surge protection are seen as industry experts looking out for the best interest of their customers. Professionals that go beyond the basics to deliver high-quality installations and customer service are usually rewarded with strong brand loyalty.