3 Ways Small Businesses Can Make a BIG Impact - The DITEK Experience
The concept of making an impact has been a part of DITEK’s DNA since the start. You could say it’s in mine too. When my father, Robert McIntyre, founded DITEK over 30 years ago, he did so with a commitment to three guiding principles. First, treat each employee with respect. Second, only build the highest quality products. Third, never stop giving to your local community. As the now CEO of DITEK and a woman in small business, it is my privilege and mission to uphold these principals because I’ve witnessed first-hand the profound effects they can have.
Many small businesses wrongly believe that because they are small, they are unable to make an impact. Sometimes small businesses can be intimidated by the capabilities of large corporations with deeper pockets. But comparison is the thief of joy, and it is my personal belief that small businesses are actually in a better position to make a direct impact on their employees, industries, and communities.
Here is how other small businesses can use DITEK’s three guiding principals to make a BIG impact:
1. Treat Employees with Respect
Working in a small business offers both management and employees the opportunity to get to know each other on a personal level. By fostering an almost familial atmosphere through mutual respect and communication, employees feel a sense of ownership and responsibility for the success of the company. This is important in terms of morale and production, but also benefits employees as well. DITEK has been voted by our employees as one of the top companies to work for in the Tampa Bay region for 13 years running. I believe a lot of this has to do with the respect and care we have for each of our employees.
2. Offer Quality Products and Service
One of the benefits of running a small business is that they are afforded the luxury of being intentional with their partners, materials, customers, and technologies they work with. Why? Because small businesses are able to pivot quickly to respond to changes in the market in ways that large corporations cannot. They are also in a better position to provide customers with a higher level of personalized service.
Much of DITEK’s success can be attributed to this very nature of small businesses. DITEK got its start as a distributor and due to competition and the quality of the products available at the time, especially those offered overseas, my father decided it would be better if we manufactured our own products right here in the USA. Today, it is our ability to keep a close ear to the ground that has afforded us the chance to disrupt the surge protection market with new ideas, better customer service, and an overall different way of doing things. As a result, we have established ourselves as an industry leader in cutting-edge technologies and competitive prices.
3. Giving Back
Lastly, and most importantly, is the act of giving back. There are many charities DITEK has been honored to help support such as the Pinellas County Education Foundation, the number one public education foundation in the country, and the Gold Shield Foundation, which provides scholarships for the children and surviving spouses of police officers or fire fighters killed in the line of duty. Giving back to deserving organizations in our local community is not only personally fulfilling, but also allows us to put company values into action.
It is important for organizations of all sizes to remember to look beyond spreadsheets, reports, and invoices. As a small business, you can influence a community just as much as a major corporation. As my father once said, "Nothing is too small to make a difference. Do something, anything, and it will come back to you." DITEK is a testimony to what happens when you and your employees all share the same goal of making your community stronger.
DITEK offers a variety of uninterruptible power supplies and surge protection devices - ideal for both commercial, industrial and residential installations. Designed using the latest in surge protection technology for maximum performance and protection, solutions are available in a wide range of voltage configuration and protection modes to meet a variety of project specification needs. DITEK’s products are made in the USA and backed by comprehensive warranties of up to 10-years, making DITEK surge protection the ultimate tool against damaging power surges and spikes. Contact us today!