Understand the Importance of Surge Protection to Boost Sales
In distributor and retail settings, sales are made one of two ways: passively or actively. In a passive sale, a customer comes in knowing exactly what item they want and purchases the product with no questions asked. Active selling requires counter sales, inside and outside salespeople, and even branch managers to actively assist their customers in finding the solution they need. The goal in active selling is to explain the benefits and importance of a product while appearing knowledgeable, so the customer is confident that they are making a good purchase decision. But before active selling can happen, the people [...]