2024 has been a year of unprecedented natural disasters, with storms, hurricanes, floods, tornadoes, and wildfires wreaking havoc across the United States. According to the National Oceanic and Atmospheric Administration (NOAA), the country endured two dozen separate billion-dollar weather and climate disasters, with the financial toll of these 24 events exceeding $100 billion. Alongside visible destruction, these disasters bring hidden dangers that many homeowners overlook: damage to the electrical grid and fluctuations in power quality. These powerful weather events reaffirm that one critical safeguard every household and business should consider is surge protection. The Growing Threat of Power Surges Power [...]

January 2024 - March 2024 When DITEK was founded by Robert (Bob) McIntyre, he instilled the value of supporting the local community. Today, he’ll tell you, “That’s the thing about a business; find out where you can get involved and how much fun it can be.” Here are some of the organizations we’ve partnered and volunteered with so far this year: Pinellas Education Foundation Evening of Excellence In support of the Pinellas Education Foundation, DITEK sponsored the Evening of Excellence event in January, where our VP of Administration, Melissa, introduced three of the 10 finalists for Teacher of the Year. [...]

Insurance. We buy it for protection. For our business, home, car, health, even our pets sometimes. It’s a proactive investment to safeguard our most valuable assets. But what about your electronic and digital assets? Nearly everything these days is connected to the electrical grid—your computers, communication and entertainment devices, your fire protection system, not to mention an array of appliances. Are you being proactive to protect those assets? Electric surges happen every day and more frequently than you might expect. According to the Electrical Safety Foundation International (ESFI), a typical building experiences more than 150 power surges each month (Deerwester, [...]

In distributor and retail settings, sales are made one of two ways: passively or actively. In a passive sale, a customer comes in knowing exactly what item they want and purchases the product with no questions asked. Active selling requires counter sales, inside and outside salespeople, and even branch managers to actively assist their customers in finding the solution they need. The goal in active selling is to explain the benefits and importance of a product while appearing knowledgeable, so the customer is confident that they are making a good purchase decision. But before active selling can happen, the people [...]